Hansaplast is a brand of products for the treatment of wounds, injuries, insect bites, etc. I think it’s originated in Germany. A few days ago I burned my hand in two places while taking food out of the oven, and the only bandages I have in my medicine cabinet are small strips. I was looking for something on the Internet and I found the above Hansaplast ads, which are useless to me, as I’ve never seen those products in my local supermarket.
I’d love to have “plasters” as they are called, with silver in them to treat infections. It doesn’t seem Hansaplast delivers to the States (only to Canada in North America—those Canadians always get the best stuff), but it looks like Curad has some bandages with silver.
What the heck does all that have to do with the reason you are here? Not much, except the ads are cute, and they show shrunken chubby people working hard at healing those gaping wounds on much larger body parts. The hand is male, but that’s not my fault.
Apparently, the idea behind this approach in advertising was that cuts and bruises are very painful for children, and there’s a bit of hoopla when they take place and the kids come running home (or the school nurse) to have them treated. Then the child’s caretaker should distract that child by telling him that little professionals arrive at the wound site to make it better.
Does that seem like a good idea to you?
I don’t think so. The ads’ philosophy behind all that is also that kids want to grow up to be doctors, firefighters, nurses, people in a generally helpful capacity, but I don’t think that would have worked very well for me, because when I was a little girl I wanted to grow up to become a sniper, or a vampire, or both.
Either profession would have greatly increased the stock value of companies like Hansaplast, no? But if my mom had told me a story about the little people that would visit my cut to heal it, I would have given her a long, hard look, and I would have said, “Woman, have you taken leave of your senses? Miniature people have better things to do than heal my skin, and unless you are talking about the leukocytes about which I learned in school today, still your tongue.”
Please send your love letters / hate mail to:
Advertising Agency: TBWA, Barcelona, Spain
Creative Directors: Ramon Sala, Juank Espejo
Art Director: Jordi Rins
Copywriter: Juank Espejo
Photographer: Jordi Bernabé