These ads are disappointing in various ways:
1. The female presence is sorely lacking. What’s the meaning of that, Samsung people? Don’t you know I now begin to feel the want for an MP3 player, and because you didn’t have the foresight to include a womanly ear in which to place your little guys, I will dream of spending my money on a different brand? Agonize over that.
2. The uninteresting match between listener and music. Only a well-dressed guy listens to opera; the man with the inverted cap and bling must certainly be listening to rap, and the cliché sideburns belong to the Elvis fan. Boring, and absurd. Again, Samsung, weep as I plan to spend vast amounts of money on another player.
3. The little performers are slightly amorphous, with large heads that reach within the realm of caricature. Don’t you Samsung fellas realize that a well-proportioned little man would have done wonders to facilitate my fetishist thoughts desire to try your product?
Still, these ads are appointing in that they do show little guys thrusting their tiny heads into much larger orifices. Behold the great stretching of my imagination as I unfold it like a carpet upon the wasteland of their advertising failure. 😆
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Advertising Agency: Cheil Worldwide, Seoul, Korea
Creative Director: Joungrack Lee
Art Director: Jaewon Choi
Photographer: Junghoe Kim
Published: February 2008